‘Love Sex aur Dhokha’ team to distribute cards on V-DayBy IANS
Saturday, February 13, 2010
MUMBAI - The team of National Award winning director Dibakar Banerjee’s forthcoming film “Love Sex Aur Dhokha” that portrays a life of love, sex and betrayal, will distribute “Dhokha” cards across seven cities on Valentine’s Day to promote the film.
These free cards symbolising “Dhokha” (betrayal) will be available in select coffee shops, cinema halls, restaurants, saloons, spas and tattoo parloursacross Mumbai, Delhi, Calcutta, Bangalore, Pune, Hyderabad and Chandigarh.
“Love Sex Aur Dhokha” is produced by Balaji Telefilms Ltd.
“Instead of expressing love like every year, Dibakar thought its time for those people who got fooled by love to express themselves. For as many people feel love, there is a counter number who abuse love too,” Balaji Telefilms joint managing director Ekta Kapoor told IANS by a text message.
A radio network would localise and compliment the activity with a contest where lucky winners would have the opportunity to send their “not so dear ones” an “Un-Valentine” gift hamper comprising of a LSD “Dhokha” card and a cactus plant.
For Facebook users, a special application has been developed, where a sender can customise a message and send a black rose or LSD Dhokha card to their friends or enemies, celebrating Un-Valentines.