Rock On’s rocking Home Video launch

Big Home Video proudly launched the home video of their much acclaimed movie Rock On in a plush event at the Mecca of rock lovers, Hard Rock Café on the 17th December, ‘08. The film that has been hailed as "The Coming of age of Indian Cinema" (Times of India). The musical blockbuster of 2008 had director Farhan Akhtar debuting as an actor and a singer. Abhishek Kapoor, the director, also brought to life the histrionics of Arjun Rampal, Purab Kohli, Luke Kenny, Prachi Desai and Sahana Goswami.

Rock On is the story of 4 boys who put together a great band ‘MAGIK", but never make it. Ten years hence, fate conspires to bring them together again and set them on a journey back to where they left off into a soul-searching pilgrimage and how they relive their unfulfilled dreams.

Rock On, has been the most awaited movie of the season on Home Video. And it delivers what it promises: great music, drama, emotions and strong connect with the characters and the plot. The film’s music composed by the trio Shankar-Ehsaan-Loy; has been the best selling music album since the day it hit the markets.

Speaking on the launch, Actor and Producer of the movie Farhan Akhtar said, "The appreciation and love that we have received for this movie is really flattering and touching. I am really thankful to everyone who has loved this movie. I owe the success of this project to you guys. I only hope now the DVD of the movie also would be enjoyed just as much."

"Rock on has been an unforgettable journey. It’s very pleasant to watch a vision like Rock on, which is different from the conventional movies, being loved and accepted so well by the audiences. I am so humbled that even internationally Rock On has been receiving appreciation from the critics and audiences alike. With the DVD launch, we are just taking the "Rock On" experience a step further and bringing it to your own homes." said Producer Ritesh Sidhwani.

A tale of bonding, a tale of loss, a tale of following one’s heart, and a tale of rejuvenation, the movie grips the audiences from the beginning. Terrific performances, top notch cinematography, chart topping music and a 2 DVD special pack, makes this home video a true collector’s edition. The DVD pack includes the movie and bonus features such as Karaoke tracks for all the songs, the making of the film, making of the music, Bonus tracks including Zehreelay, Dandia & Musafir(Radio Band), deleted scenes and a lot more.

Big Home Video, who have released the earlier Bollywood blockbusters such as Singh is Kinng, Jodhaa Akbar, Welcome are releasing Rock On Home Video. The special edition is priced at Rs 399 and The VCD is priced at Rs 149.

The launch will be supported by an all encompassing marketing campaign across TV, Radio, Print, Outdoor and Internet along with a strong focus on Retail activation and on-ground promotion. The company had earlier released the music of Rock On!! and all these activities around Home Video launch suggest that the idea is to the keep the ‘Rock On!!’ brand alive.

Kulmeet Makkar, Chief Executive Office, Big Music and Home Entertainment, "We are really excited with the ‘Rock On’ home video launch. The music and movie have done very well. The film has many memorable moments; it has contagious energy and optimism. We are sure that people would love to revive this experience. And with the special features, we are positive that the home video would also do very well".

So, bring home the ‘Magik’ today and relive the entertainment. - SAMPURN